SEO Competitive Analysis – 2011 Edition
SEO competitive analysis today is different than just a few years ago. The main components you need to consider when compiling an SEO competitive analysis are: top keywords, site structure, linking...
View ArticleThe Sun Never Sets on the Wide, Wide World of Online Video
Did you know China has more unique viewers of online video than the U.S.; Japan, Germany, Russia, France and Brazil have more unique viewers than the UK; and India has more unique viewers than Canada?...
View ArticleSearcher Intent: Why Vertical Search is Now Giving Ground to Core Search
Search engines be improvin' th' quality o' the'r results in a way that be helpin' t' fill th' void once created by searches wi' vertical intent. As a result, growth in vertical searches be now actually...
View ArticleGoogle AdWords Puts More Weight on Relevance, Landing Page Quality
Google is rolling out a global update to how the AdWords quality score is determined and how much impact that score has on the ad’s ranking position. These changes were first tested in Brazil, Spain,...
View ArticleHow to Launch an English Only Global Search Marketing Campaign
With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying out a few markets for your search campaigns, it won’t...
View ArticleGoogle Transparency Report Now Shows User Data Requests
The Google Transparency Report has been updated to include data on Government requests for user information. The new version gives both updated data for the first half of 2011 and adds the details on...
View ArticleGoogle Now Owns 44% of Global Advertising Market
ZenithOptimedia reports that Google now owns 44 percent of the global ad market and predicts global ad expenditure will grow 4.7 percent in 2012 to $486 billion, driven by quadrennial events and...
View ArticleTwitter’s Year in Review 2011: Egypt, Rebecca Black, Social Good
Twitter’s Year in Review for 2011 shows which topics generated the most conversation around the globe on the popular social network. Egypt topped several lists, with #tigerblood, Rebecca Black, and the...
View ArticleHow to Visualize the Ridiculously Big Numbers Representing Global Online...
According to comScore Media Metrix, nearly 1.2 billion people watched 201 billion videos online globally during October 2011. Do those numbers seem big? That's because this is the first time comScore...
View ArticleSocial Networks Show Deeper Penetration, More Trust in Emerging Markets
A compilation of studies from eMarketer, PEW, and region-specific groups has examined social network use and trust for regions around the world. Emerging markets approaching more common internet access...
View ArticleTwitter Tries to Hook Local SMBs on Self-Serve Advertising
Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first 10,000 SMBs that sign up. Participants will gain...
View ArticleGoogle Chrome Briefly Steals Browser Lead From Internet Explorer
Google's Chrome browser recently became the most popular system in use on the web, overtaking Microsoft's Internet Explorer (IE) for the first time, before falling back into second place, due to heavy...
View ArticleMobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]
Tablets and smartphones offer huge opportunity for advertisers, boasting lower costs per click and conversion with higher click-through rates. A new study and infographic from Marin demonstrate how...
View ArticleGoogle Chrome Loses Market Share to Internet Explorer
Microsoft's Internet Explorer browser has started regaining its share of the browser market at the expense of rival browsers, particularly Mozilla's Firefox and Google Chrome. Chrome has been losing...
View ArticleYouTube Live Adds Real Time Analytics, Paid Live Streaming & More
YouTube Live did something completely different to celebrate its first birthday. Its gave three gifts to YouTube Partners, wrapped up as new features, further opening a new category of content for...
View ArticleGoogle Earnings: Lower Cost-Per-Click Does Not Reflect Health of Our Business
Tech giant's Q1 earnings call reveals $10 billion in ad sales, as CPC falls again. Execs for the technology giant assigned multiple reasons for the price decline; shift towards mobile usage, increased...
View ArticleWorldwide Social Media Usage Trends in 2012
With social networks playing an increasingly important part in many people's lives, more global businesses are taking advantage of the social media benefits – for advertising, promotions, PR, customer...
View ArticleBecoming a YouTube Partner Just Got More Rewarding
YouTube is updating partner eligibility across 20 countries where the YouTube Partner Program has launched. Content creators in these countries can become partners by enabling their YouTube accounts,...
View ArticleFacebook Topples Google as Most Visited Site in Brazil
Facebook became the most visited site in Brazil over the weekend. The social network took 11 percent of all internet traffic, just slightly greater than Google Brasil, as the two fight for market share...
View ArticleCIVETS: New Global Marketing Opportunities in Emerging Economies
Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa are regarded as the next wave of emerging economies. Marketing opportunities are there for the taking. Here are some reasons you might want...
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